Harinarayanan M S
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Case Study · Meta Ads Performance

WhatsApp Lead Campaign, Amrutha Ayurveda

A Meta Ads campaign built to drive direct WhatsApp enquiries for Amrutha Ayurveda's clinic, run across Facebook and Instagram. This is the statistical performance record, pulled directly from the ad account.

Active campaign Client: Amrutha Ayurveda Clinic Objective: Engagement → WhatsApp Flight: 30 Jul – 27 Sep 2026 By Harinarayanan

Headline numbers

Lifetime totals for the "New WhatsApp" campaign, as of 27 Sep 2026

From impression to conversation

How audience attention converted into a WhatsApp enquiry, at each stage

Weekly trend

Spend and WhatsApp conversations by week — the campaign launched Jul 30 as a 3-day test, relaunched Aug 19, then scaled continuously
Spend (₹/week)
WhatsApp conversations
*Partial weeks: 30 Jul – 1 Aug was a 3-day test; 19–22 Aug was the relaunch. Delivery paused 23–26 Aug. All other weeks ran 7 full days.

Performance by placement

Where the WhatsApp conversations came from, and what each cost

Audience that converted

WhatsApp conversations started, by age and gender
Male Female
Gender-unspecified profiles (0.4% of conversations) are omitted from this view.

Key takeaways